Snapchat advertising to reach Gen Z- and European audiences
Advertise on one of the worlds fastest growing social apps
Become an early adopter of Snapchat advertising and benefit from reaching younger audiences and less competitive bidding space than other platfroms.
Advertising on Snapchat is becoming an increasingly powerful means of reaching a younger demographic through paid advertising. Snapchat ads real potential is still to be realised but the platform has seen rapid growth in the last few years - becoming one of the most important apps among teenagers.
Younger generations can be difficult to reach through traditional advertising or even other paid social media channels. However, when creating and targeting the right ads through Snapchat, businesses can enjoy high engagement rates. This combination makes Snapchat ideal if your target market is Gen Z or younger.
The key benefits of Snap ads
Connect with a younger, engaged demographic and attract new followers.
Less competition as an early adopter As many brands aren’t on Snapchat yet there will be fewer competitors vying for user attention and more opportunities for your business to shine.
The platform offers a new way for consumers to consume - enabling advertisers to elevate content, be where social shopping happens, and most importantly, be in the shopping moment with their audience.
Ads tend to work best when they are similar to organic Snapchat content – so keep it short, and don’t be afraid to be silly.
Some features work best for brick-and-mortar locations, for example geo-filters.
Campaigns can be optimised towards different objectives according to your goals - awareness (introduce customers to the brand or announce new products), consideration (generate leads, drive traffic or video views) or conversions (increase sales or drive specific actions on your website).
Snapchat ad formats
Purer Digital can help your business to make the most of Snapchat ads innovative mobile-only ad formats. To include AR lenses and geo-filters. You can also opt for Snap, Story, or Collection formats (among others) that help you to make the most of Snpachat’s full-screen, mobile-only experience.
Ads on snapchat are full-screen, immersive, vertical videos that show up in-between users friends’ videos and can be targeted by demographics, interests or behaviours, or a combination of all of these
Snapchat ad bidding
As with other social platforms, depending on the user, advertisers will compete to have their adverts shown - with the primary measurement metric being a swipe up/cost-per-swipe up. As well as campaign budget/bid to determine placement, Snap ads also factor the quality and relevance of your content to the audience you are targeting.
Snap ads can be formatted as single images or videos, use lenses or filters, tell a story with up to 20 images or videos, or showcase a series of products using product catalogue ads which are fully shoppable.
How can we help when it comes to Snapchat advertising?
We believe that now is the opportunity for businesses to take advantage of the functionality that Snapchat ads marketing can offer. Our specialists can help you work out how to maximise Snapchat’s advertising potential.
If this sounds good, get in touch to discuss your Snapchat advertising requirements today.