Award winning Paid media audit services to support ROI
Hit your ambitious growth targets with our Paid media audits for PPC ads and Paid social media
We’re a results-focused Paid media agency based in Bournemouth, Lymington and London. Our work is highly regarded, and our team is incredibly experienced with a combined 30+ years auditing paid social media ads and PPC activity for ambitious brands and leading digital agencies.
Our PPC audit and paid social audit services can help you identify actionable opportunities to reduce wasted spend and maximise your return from paid media advertising.
Get in touch today to discuss your requirements or to book an initial Paid media audit.
Key benefits of Paid media audits
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Check Performance vs Business Growth Plans
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Reduce Ad Spend Wastage
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Quality Check Agency or In-house Performance
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Improve Targeting
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Improve Group Structure
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Quality Check Conversion Tracking
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Improve Bid Optimisation
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Improve Quality Score
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Improve Campaign Structure
What is a Paid media advertising audit?
Even if your internal team or advertising agency are managing your accounts according to best practices, often a third pair or eyes will spot something that can so easily be lost in the day to day management of your paid media advertising campaigns. In addition, things change rapidly in both paid search and paid social. Therefore what worked this time last year, may well not work as well today.
A Paid media advertising audit is an analysis of your Search advertising (PPC) or Paid social advertising to determine how it could be optimised to generate a better return on investment (ROI).
Our audits can be a standalone project culminating in a list of recommendations that you can take and run away with you, or have us deploy as part of a longer term strategy.
Why are Paid advertising audits so important?
Paid media advertising audits are important because they can help your to resolve inefficiencies within your Paid advertising (Paid search or Paid social). To include problems that you may not even be aware of that could be wasting advertising spend.
Here are a few scenarios where a Paid media advertising audit can help:
Your Paid advertising campaigns were doing great, but you’re no longer seeing the results you once were. What changed? What do you need to do differently?
Your Paid media advertising appears to be delivering great results, but you wonder if it can be improved further. What opportunities are you missing?
You’re just getting started with Paid advertising on either Paid search or Paid social (or both) but and are struggling to get good results. What are you doing wrong?
You are still getting traffic but your paid advertising costs are spiralling out of control.
For all these scenarios (and others), a Paid media advertising audit will help you to review your existing advertising. We can focus on a PPC audit which is tailored to paid search advertising activity alone, a Paid social audit, tailored to reviewing your social media advertising; or we can look at both to help you identify and implement actionable opportunities to support your performance and growth.
Get in touch to discuss your audit requirements today.
Our approach to auditing your Paid advertising activity
While our consulting services aren’t templated, we do review a number of set criteria to highlight areas for improvement.
The Paid advertising audit
We begin by reviewing your existing campaigns, account structure, metrics that matter to you (Key performance indicators such as traffic, conversions, Return on ad spend, and Calls per action) to identify missed opportunities. We will also gather competitor and / or similar brand insights to better understand your industry and your performance compared to your competition. All culminating in a list of recommendations and actions based on the evidence, our experience, and best practice. These are actions you can take and run away with or have us deploy for you.
If this sounds good, get in touch to discuss your audit requirements today.
Ongoing Paid media advertising strategy
Whether we have completed an audit already or you are looking to launch a completely new paid advertising campaign - the next step is for us to review your business aims and plan an ongoing strategy for your future paid advertising activity. This ensures that any paid media activity is aligned with your business goals. The process includes planning ad copy, channels, key word research and / or targeting over the next 3-12 months as well as giving you a clear view of what media spend to apply to each channel and building an ideal campaign structure for Paid search and / or Paid social campaigns. This would also involve resolving any fixes highlighted if within any audit activity that we have completed for you.
If this sounds good, get in touch to discuss your Paid advertising strategy requirements today.
Future proofing your Paid media advertising
The final stage of our consulting process involves looking at other paid media channels that you can build into your purchasing journey to help drive high-level traffic, brand awareness and re-marketing to support your future goals. Here are a few scenarios where customers have been looking for channel expansion and future growth support:
They are looking to improve their customer journey (and return on investment) by planning to integrate additional Paid search and / or Paid social channels
They are putting a paid media strategy together ready to present to investors
They are planning ahead for future activity in the year and needing a clear view of channels to integrate in order of priority
They require a clear view of recommended media spend to work towards spending later in the year
If this sounds good, get in touch to discuss your future advertising growth requirements today.