ABOUT US

Rach McNulty | Purer Digital Founder & Director

Purer Digital was founded by Rach McNulty in 2019.

With over 16 years’ experience across agencies and brands, Rach has led global marketing teams and performance strategy for businesses including Four Seasons, Wild Nutrition, Education First, Oak Furniture Superstore and YouGov, including joining Wild Nutrition as their first digital hire during an early stage of growth.

Rach previously led digital performance at a premium London web design and development agency, overseeing CRO-focused builds alongside UX, UI and digital marketing across paid, search, social and CRM.
That experience continues to shape how we work today, looking beyond individual channels to see how everything connects.

Purer Digital was built to offer a more considered alternative to the traditional agency model, working closely with a small number of clients at a time.

Our work focuses on understanding what’s actually driving performance and where the real opportunity sits, often looking beyond channel tactics to the full journey from first touch through to conversion.
From there, we define what needs to change and where to focus next.

We work from a simple principle. Clarity before scale. Direction before spend.

Alongside direct clients, we also support agencies as an extension of their team, bringing senior support and perspective where it adds value.

We’re based in Bournemouth and London, working with brands across the UK and internationally.

If you’re looking for a clearer view of what’s driving performance, or want to sense-check where things are heading, feel free to get in touch.