Fractional CMO services for ambitious businesses
Helping ambitious businesses maximise their marketing potential
If your business needs a senior-level marketer to help you overcome barriers to growth, identify new growth opportunities and build your internal marketing capability, a Fractional CMO could be just what you need.
Whether you need help for a few days a week, or a few days a month, we are here to provide the support, guidance and expertise you need to deliver on your businesses goals. Without the need of a full-time marketing leadership hire.
Get in touch to discuss your requirements today.
A Fractional CMO can help your business by
✓
Providing Strategic Oversight
✓
Filling Marketing Leadership Gaps
✓
Expert Marketing Expertise
✓
Scaling Your Marketing Efforts Efficiently
✓
Acting As a Liaison Between Teams
✓
Saving Costs of a Full-time Hire
✓
Accelerating Your Businesses Marketing Deployment
What is a Fractional CMO?
Fractional CMOs, also known as ‘Fractional Marketing Directors’ or ‘Portfolio CMOs,’ operate slightly differently from part-time employees. We have a portfolio career and the skills to hit the ground running and add value fast. This includes alleviating internal marketing pressures and mentoring your team.
Most start-ups and SMEs could benefit from an experienced marketer but can’t justify the cost. Standard CMO salaries are upward of six figures, not to mention the additional employment costs involved such as National Insurance, holiday allowance, sick pay, etc. In addition, in many cases, a CMO will be doing the work of someone well beneath that pay grade.
Your business doesn’t need to pay someone a six-figure salary, to write blog posts or set up PPC campaigns. But you may need someone to onboard and mentor your marketing team, oversee marketing activity, measure performance, and direct that activity.
How can a Fractional CMO help my business?
A fractional CMO gives you flexibility. We can hit the ground running without lengthy notice or onboarding periods, and you’re typically tied in for just a few months to start.
We will focus on high-value work and your business will only pay us for the days we work, making us a cost-effective option compared to a full-time CMO or Marketing Director hire. No recruitment fees, no additional employment costs such as NI, pensions, holiday pay, or benefit packages.
We will typically focus on defining your marketing strategy, scaling your marketing capabilities, creating and enhancing marketing processes, directing marketing execution, and mentoring your marketing team.
If you’d like to discuss your requirements, get in touch to book a discovery call with our team today.
What our clients say…
-
![Plus X Innovation | Paid media ads agency | Digital marketing agency]()
“We have been working with Rach and her team of experts for nearly a year now and always find the whole team super responsive and meticulous in their feedback and response to any question at all! Rach is friendly and intelligent, a true business partner and you know she genuinely cares about the success of each and every campaign and goes above and beyond to ensure we achieve the results we need. A truly supportive digital marketing agency and paid media ads partner - and a team that really cares about your business and results! Thank you Rach!
Chief Marketing Officer, Plus X Innovation
-
![Wild Nutrition | Digital Marketing | Paid advertising]()
I've greatly enjoyed working with Rachel over the past few years. She is hard working and committed to all she turns her hand to. She was instrumental in growing our web business's top line via a digital media strategy and was solely responsible for developing and nurturing our Social media platforms to great success. Rachel has a breadth of experience in SEO, email marketing and the supervision of PPC contractors as well as Social media and I would highly recommend her.
Co-Founder, Wild Nutrition
-
![Universa Law | Paid advertising | Paid social ads]()
I have worked closely with Rach from Purer Digital for over a year to build our company’s social media presence on Facebook and Instagram. Purer Digital provided excellent paid social advertising and strategy which helped the business grow extremely quickly. The excellent results and success were seen almost immediately once we started working with Purer Digital. Rach took time out to really learn about our company and how we operate so she could better understand the company’s needs and how best to reach our goals. Purer Digital offers high quality expertise and a friendly, personable service. I would highly recommend Purer Digital for any company looking to grow their social media presence.
Director and Principle Solicitor, Universa Law Ltd
-
![Four Seasons]()
"Rachel's knowledge of our industry has made her an invaluable asset and partner for scaling our paid media accounts and digital presence as a whole. Her team of specialists come with a level of knowledge and an ability to communicate how we move forward in an ever changing environment that we have found to be lacking with previous agencies. I wouldn’t hesitate to recommend Rach and the Purer Digital team to any business looking to enhance their performance from paid media or SEM. Especially if they are undergoing a review or developing a new strategy. Highly recommend.
Director of Marketing, Four Seasons Hotels & Resorts
-
![Oak Furniture Super store | PPC agency audit | Paid social audit | Fractional Digital Marketing Director | Digital Tender support]()
Working with Purer Digital has been a fantastic experience. Their audit process was both thorough and insightful, identifying key areas for growth and offering actionable recommendations that aligned perfectly with our brand vision. The strategy they proposed was innovative yet grounded, showing a clear understanding of our industry and audience. Rach, our main point of contact, was incredible—her expertise and enthusiasm made the entire process not only productive but also enjoyable. She consistently went above and beyond, offering support and clarity every step of the way. Purer Digital’s commitment to delivering impactful, data-driven results has exceeded our expectations. We’re thrilled with the progress and feel confident about our direction
Chief Operating Officer, Oak Furniture Superstore
-
![The Light Lab | Digital marketing agency | SEO strategy]()
As a company thelightlab.com has always focussed on working with suppliers who have the perfect combination of being highly skilled and also lovely and fun people to work with. Life is short and we all spend much of our waking life working, so for that to be a pleasure makes everything worthwhile. Rach is excellent at what she does, as well as being a joy to work with. Despite reluctance to share this level of expertise - I have to be unusually unselfish and promote the special talents she has and the expertise in team she has built through Purer Digital. Thank you Rach for all you have done, and continue to do for us.
Managing Director. The Light Lab
-
![Rekki | Paid advertising | PPC ads and Paid social]()
Rach has been so attentive and professional throughout the whole time I’ve been working with Purer Digital. She’s been flexible to our needs and been a great sounding board for any questions I may have. We’ve already seen great results from working with Rach and I’m sure that will continue.
Rekki, Head of Marketing
-
![Education First Paid social ads | Snapchat ads | Meta ads.]()
Had a great time working together. Always received prompt but precise feedback and plans. Thank you so much.
Country Manager, Education First
-
![YouGov | Paid ads audit | Paid advertising audit | LinkedIn ads]()
“Rachel was great to work with - thoroughly professional, transparent, and is an expert in her field. Fully recommended..”
Senior Social Media Manager, YouGov
-
![Hillsgreen | Paid ads audit | Paid ads management | White label]()
We’ve recently started working with Rach and her team and have been immensely happy from day 1. They are not only knowledgable, great at what they do and quick to respond but also have your best interests at heart as a client. I thoroughly enjoy catching up with Rach, nothing is too much trouble and her highly personable approach makes it feel like a partnership not a business transaction.
Head of Digital & Creative
-
![Adventure Base, Paid ads agency | PPC management and reporting]()
We’ve recently started working with Rach and her team in order to help grow and maximise our digital marketing spend. So far their attention to detail and customer focused approach has been fantastic. Digital marketing spend is a huge chunk of our annual spend and being able to trust Rach and her team to help us achieve our goals is hugely valued.
Chief Executive Officer, Adventure Base
-
![Finecast Media | Paid ads agency | PPC agency strategy]()
Rach is great to work with. Super knowledgeable and always on hand to answer questions (at lightning speed!).
Global Marketing Director, Finecast Media
-
![Ancient + Brave Paid ads | Paid social advertising]()
Purer Digital have built a considered and robust strategy across PPC and Paid Social whereby the channels work together in synergy rather than as separate silos. Rach and Kelly are very knowledgable and experienced and I would recommend Purer Digital.
Head of Marketing, Ancient + Brave
-
![Saentys | White label PPC | Four Seasons paid media agency]()
Rachel & the team have been a pleasure to work with. The level of support they have supplied in partnership with our agency was concise, consistent, and creative. The project(s) have always been a success and we will no doubt be working with them again soon!
Global Digital Director, Saentys
Who Should Consider a Fractional CMO?
While most businesses can use a Fractional CMO, those most likely to do so typically have a turnover of between £1 - £10million.
However, there are plenty of larger businesses – particularly in B2B sectors – who benefit from a fractional CMO.
Many businesses using a fractional or Fractional Marketing Director, are going through a high growth period or change in their business.
✓ High growth companies
✓ Businesses facing a growth challenge
✓ Companies undergoing change
✓ Organisations focused on strategic growth
Email hello@purerdigital.com or contact the team here to find out more.
FAQ’s about Fractional CMO services
How do I know if a Fractional CMO right for my business?
There are many situations where your business may require extra support and direction. Here are more examples of situations in which you may need a fractional CMO:
When you are in the process of launching your business and need to build your marketing force from the root up
When you are scaling your business, for example you are entering a new market or launching a new product
When you’re exploring how to optimise performance, for example you are exploring new marketing channels or your are undergoing digital transformation
During peak periods, for example launching seasonal activity over Black Friday sales, Christmas, or New Year
When you’re automating your processes, looking for support with digital excellence or introducing new technology
If you’re struggling to attract or retain customers
A Fractional CMO’s are great for business requiring specific marketing knowledge
While you might have some fantastic team of in-house marketers, from time to time you may require an independent marketing expert to help with a specific area of your digital marketing operations or with resolving a particular problem. A Fractional CMO can help with the following and more:
Safe guarding brand positioning and market expansion initiatives
Overseeing lead generation and acquisition campaigns
Supporting with growing your marketing operations - to include sourcing and onboarding freelancers, internal staff of Digital agencies
End-to-end tender support and creation to help your business and score Digital agencies
Enhancing marketing operations and implementing digital excellence
Building and mentoring in-house marketing teams for ongoing success
Typical Fractional CMO duties include
Develop and manage your marketing team's short-term and long-term strategy.
Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
Solving marketing problems that will arise and need to be resolved quickly.
Leading the marketing department and inspiring team members.
Hiring new employees and building out your team for long-term success.
Working with outsourced agencies.
A fantastic option for established businesses with significant growth plans
Your current team and agencies may be hitting targets. However to get the business from where it is today, to where you need it to be in the next 1-5 years you require additional support to audit current performance, create a growth strategy and potentially onboard additional resource to hit these targets. This might include support with onboarding new staff or creating a digital tender to put out to prospective agencies that might be better equipped to handle your growth.
A great solution if your marketing team is short-handed
Almost all businesses will find themselves at capacity. This could be down to a new product or service launch, maternity, paternity, annual leave or sickness cover, or a sudden surge in activity following winning an exciting new project. A Fractional CMO can provide flexible resource to support you in this situation. Either on a project basis or as an on-going part-time consultant.
A great option if a full-time CMO doesn’t make sense.
Not all founders have a senior-level marketing expert within their team, and not all teams have members ready to move into a CMO role when someone leaves or goes on parental leave. Fractional Marketing or CMO services fill these leadership gaps in a flexible, reasonably-priced manner. A fractional Marketing Director or CMO will work on a part-time freelance basis to keep your team and strategy on track.
Do you think a fractional marketing director might be right for your business? Get in touch to discuss your requirements today.