Microsoft Bing ads services to supercharge B2B brands
If you're a B2B business the opportunity with Microsoft Bing ads is not one to ignore
If Microsoft Bing ads are the right fit for your business, they present an amazing opportunity for you to get further ahead with your media spend.
This is because around 80% of businesses are investing in Google Ads making PPC advertising on Google highly competitive and often more expensive. In contrast, a much smaller portion of businesses are running their advertising on the Microsoft Bing platform. Resulting in much less competition compared with Google Ads. Ultimately this means that you can typically expect a more cost effective cost per click as there’s less advertising space to fight for. This makes Microsoft Bing an advantageous place for businesses who’s target demographic are suited to the channel as cost per conversion can come in at a much lower rate .
Read on to learn more about the types of paid media services we provide, our approach to paid ads, and how we can ensure a partnership is successful.
Why use Microsoft Bing advertising?
Microsoft Bing has around a 25% share of the search engine market and the majority of those searches happen on desktop devices. Globally, Microsoft Bing’s search volume is too large to ignore with an incredible 12 billion searches each month and in the UK alone there are 905 million searches. While much smaller in comparison to Google, it’s a huge volume of potential customers that your business could be missing out on. Especially if it’s a better suited channel for your target demographic.
If this sounds good, get in touch to discuss your paid advertising requirements today.
Additional advantages to Microsoft Bing ads
Why it could be a great time to invest in Microsoft Bing ads
Microsoft Bing’s market share is growing year-on-year. Now is the time to launch into Bing Ads because CPCs (averaging 33% cheaper than Google Ads) are cheaper as many brands haven’t yet taken advantage of the opportunity.
Users disposable income tends to be greater
Microsoft Bing generally has an older demographic, with a higher disposable income, favouring desktop computers over mobile phones. This makes it a great place for brands who have an older target demographic or higher-end product or service.
Integration with LinkedIn ads - particularly for B2B customers
Microsoft Bing and LinkedIn are both owned by Microsoft, allowing a greater quality of shared data across both platforms. So if your business is already running LinkedIn Adverts, or you are looking to align your LinkedIn Ads strategy with search, Microsoft Bing can be an amazing space to test taking advantage of.
Extremely granular targeting
Microsoft Bing Ads offers more granular control over device and demographic bidding. For example if you were looking to target CEOs of Fortune 500 companies in search or with Blackberry devices, you can do just that with Microsoft Bing Ads.
Why work with us on your Microsoft Bing ads?
Our team have supported clients of all shapes and sizes, from start ups right through to large corporates with varying objectives and budgets. What’s more our service extends to building an integrated campaign that includes CRO (Conversion rate optimisation) and fine tuning to ensure you get the most out of your management time and Microsoft advertising budget. We can even assess your tracking situation help you assess your marketing attribution and where to invest more spend to convert better online.
If this sounds good, get in touch to discuss your paid advertising requirements today.