LinkedIn ads services for ambitious B2B businesses
Engage decision makers by advertising on the worlds largest professional B2B network
LinkedIn has over 1 billion professional members, making it an ideal channel for B2B businesses looking to attract a professional audience. Better still, it's reported that 4/5 LinkedIn members have the power to influence business decisions and 2x the buying power of typical audiences online, Making LinkedIn ads services an ideal option for businesses looking to reach a professional audience.
Read on to learn more about the types of paid media services we provide, our approach to paid ads, and how we can ensure a partnership is successful.
If you’d rather talk with us directly, please get in touch to discuss your Paid media requirements today.
Why use LinkedIn Ads Services?
With 1 billion users LinkedIn offers a unique advantage compared to most other advertising platforms as it enables you to connect specific Business to business (B2B) audiences with targeted messaging.
Whether your objective is to build greater brand awareness, to generate leads, or to drive greater website traffic, LinkedIn has a number of ad formats to help drive results. Particularly as LinkedIn offers the ability to target your ideal customer based on traits like their job title, company name, industry, and by professional or personal interests.
If this sounds good, get in touch to discuss your LinkedIn advertising requirements today.
Connect directly with business leaders and decision makers with LinkedIn ads
There’s no better place to connect with business professionals than on LinkedIn. In 2022 LinkedIn reported that they had:
180 million senior-level influencers are on LinkedIn
63 million decision-makers use the platform
10 million C-level executives can be reached on LinkedIn
4 out of 5 LinkedIn members drive business decisions
LinkedIn's audience has 2x the buying power of the average web audience
Run industry specific paid ads
LinkedIn is the ideal business-to-business (B2B) advertising platform, as more than 57 million companies have a LinkedIn page. According to LinkedIn data, LinkedIn is rated the number one B2B lead generation platform, and 40% of B2B marketers see LinkedIn as the most effective channel for driving high-quality leads.
LinkedIn allows you to target specific industries through audience selection. The category "Company Industry" lets you focus on members that work in a particular sector for specific campaigns.
Run paid ads suited to each stage of your purchasing funnel
With LinkedIn Ads, you can refine your campaign objective by selecting the best one that fits your marketing goals. Advertisers can choose from three objectives:
Awareness: to create greater brand awareness of your business or perhaps particular products or services to key markets
Consideration: to grow website traffic, drive engagement, or increase video views
Conversion: to generate lead generation, website conversions, or job applications
Integrate LinkedIn ads with Microsoft Bing advertising services
LinkedIn and Microsoft Bing are both owned by Microsoft, meaning there is a a greater quality of shared data across both platforms. If your business is already running Microsoft Bing Adverts, or you are looking to align your LinkedIn Ads strategy with search engine advertising, Microsoft Bing can be an amazing space to take advantage of.
Why work with us to shape and scale your LinkedIn ads?
Our experienced team have a proven track record of delivering successful LinkedIn advertising campaigns for some of the worlds best known brands across multiple sectors, countries and territories.
We have also helped to shape, test, audit and scale LinkedIn ads strategies for businesses who are completely new to advertising through the platform. LinkedIn ads can be a difficult paid social channel to break into, and often expensive to run paid social advertising on due to its advanced B2B targeting options. However our paid ads experts know how to define a paid social strategy that will enable you to hit the ground running. So whether your objective is to build brand awareness, generate leads, or drive website traffic, LinkedIn has the right ad formats to help you to inspire your audience to take action throughout each stage of the purchasing funnel.
If this sounds good, get in touch to discuss your LinkedIn advertising requirements today.