Leverage the power of high impact Ecosia ads with Purer Digital
Advertise on the worlds most sustainable search engine with Ecosia ads
Ecosia boasts over 20 million active users and is the worlds largest not for profit search engine. Early adopters can see less bidding competition - often making it a more cost effective option for businesses who’s target market are utilising the platform.
Our results-focused PPC team can help you define a strategy and explore running Paid advertising on Ecosia .
As well as investing in the worlds only not for profit search engine, running advertising through Ecosia, allows you a unique opportunity to reach a particularly environmentally conscious target group.
If you’d rather talk with us directly, please get in touch to discuss your Paid media requirements today.
We can help with the following Ecosia ads services
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Existing Advertising Audits
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Ecosia Ads Strategy
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Ecosia Ads Management
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Ecosia Ads Set Up
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Ads Tracking Set-up
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Ecosia Ads Testing + Automation
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Data Driven Insights + Reporting
Advantages of Ecosia advertising at a glance
Reach a more environmentally conscious target audience
It can be a more cost effective option than other search engines Early adopters have seen less bidding competition compared with other search engines such as Google, often making it more cost effective option if your target audience are utilising the platform.
Positive environmental impact Profits from Ecosia go into planting trees
It’s incredibly straightforward to set up if you already have a Bing advertising account Ecosia is a Search Network Partner of Microsoft Advertising, making it straightforward to run Ecosia advertising through your Bing Advertising account.
Why use Ecosia ads?
Advertising through Ecosia has been described to be one of the most planet positive digital marketing activities you can do. 100% of Ecosia’s profits go towards climate action and 80% of these profits go directly into tree planting and the rest into green investments like our solar farms. But the benefits don’t stop there. Here are more benefits of advertising on the platform…
Get your Ads served to an audience that is not on Google
Ecosia has a very active set of over 20 million users that use Ecosia as their primary search engine. The users are from the age group is largely 20 to 30’s and live in large cities (actively sharing their interest in environmental issues). Ecosia also attracts a slightly more female users than male users. 2 million of these users are said to be based in the UK.
These demographics may not be the best suited for all businesses, but these are perfect for businesses whose audience consists of the said categories. For example, Environmentally conscious, Eco-friendly and Outdoor brands can benefit from publishing ads on Ecosia.
Potentially a more cost effective option due to less bidding competition
If your audience fits within what Ecosia offers, then it can be a considerably more cost-effective paid search option compared to it’s competitors such as Google. The platform boasts that CPC is also typically much lower on keywords that can be impossible to bid for on Google and the competition of publishers is also much lower for bidding on keywords.
Contribute to saving the environment
Ecosia is donating more than 80% of their profit to reforestation. They also claim that their servers run on 100% renewable energy and that 1 search request removes 1 Kg of Carbon Dioxide from the atmosphere. As more companies now adhere to corporate social responsibility (CSR) practices, one measure some may take is to make Ecosia their company’s default search engine. Hence, there is hope that more people will use this platform.
If this sounds good, get in touch to discuss your paid advertising requirements today.
On Ecosia’s official website – Ad publishers have testified…
“Our acquisition cost is 15-20% lower at Ecosia compared to Google.”
Naturstrom AG (One of Germany’s Top 3 Renewable Energy Providers)
“We found CPC to be just one third of what we pay at Google. And, CTR at Ecosia is 5x higher than that of Bing itself.”
Triodos Bank (Europe’s biggest ethical bank)
“Depending on the key word, we found that CPC was 3-4x higher at Google than at Ecosia. For a small company trying to get started that makes a big difference.”
SIRPLUS (Berlin Food Startup)
“Ecosia users provide 20-40% better quality traffic to our site than Google does, measured by parameters like pages per session or bounce rate.”
JobRad (German mobility pioneer)
“Cost per Click at Ecosia is almost just half of what it is at Google.”
Large Environmental NGO
"Our CPA (cost per acquisition) is less than 30% of what it is for Bing. In terms of online advertising effectiveness Ecosia is second to none."
Soulbottles (Green and social business about waste reduction & clean water)
Our team have supported clients of all shapes and sizes, from start ups right through to Fortune 500’s, with varying objectives and budgets. What’s more our service extends to building an integrated campaign that includes CRO (Conversion rate optimisation) and fine tuning to ensure you get the most out of your management time and advertising budget. We can even assess your tracking situation help you assess your marketing attribution and where to invest more spend to convert better online.
Get in touch today if you’re ready to find out how we can help