Brand identity and design to empower your business vision
We don’t have a house style: nor do we have a library of ready-made designs. Every client is unique and every brand identity we create is strategically positioned and tailor-made to be distinctive, individual and memorable for the right reasons.
When it comes to what’s possible it’s not the size of the team that counts, but the quality. When you work with Purer Digital you are in the hands of a senior team from your initial strategy meeting, right through to delivery.
Our teams unique, comprehensive experience combined with our agility allows us to design something unique to exactly who you are. So, if you’re looking for a big-picture solution without the big-agency bloat, you’ve come to the right place.
Brand identity + design services that reflect your core values
Brand identity
We can help you to encapsulate your brand values and communicate your message, in a conceptually robust, visually memorable way. Through diligent research and exploration, we develop the identity as a whole starting with your brand logo and colour palette, progressing into typography, photography style and implementations - including visuals of branded materials like stationery, packaging, vehicles and clothing. This means that when we hand the reigns over to your team, you’ll be well-versed in how to apply, maintain and protect your new brand identity.
Promotional
Having a great brand is one thing, but getting it out there is another. Once you have an identity and the offer to match, we can put together the materials you’ll need to land it in front of the right people. This could be through large scale, public formats like posters and billboards, eye-catching editorial ads in printed publications or on websites, a meticulously designed social feed for your next year of Instagram posts, or simply an optimised sales deck which succinctly communicates the information you need it to.
Web design
Creating the right website presence is a balance between creating that will showcase your brand, with something what will convert your customers. More often than not the latter part is overlooked when it comes to web design. This can cost businesses valuable enquires, sales and a potentially damage a users initial connection with your brand. We design and develop website experiences that have a clear user journey so that you’re not only in the best place to turn users into customers.
Print + packaging
As well as a website you may need some printed materials to help sell your offer, whatever that may be. This could include editorial design in the form of a brochure, book or magazine, through to gift box packaging concepts or roll-up banners for your next event. We can produce visual mock-ups to give you a real sense of the finished product as well as print-ready artwork, so you never have to worry about a thing.
Book a call with us today to discuss your brand identity requirements.
Why is brand identity important?
1. Personality
Your brand identity is the visual representation of your brand values and “personality”. Your identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings and reactions from desired customer. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
2. Consistency
Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same style of design elements, creating a cohesive branding package.
3. Differentiation
A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers and be memorable.
4. Awareness
Creating a strong brand identity ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.
5. Loyalty
An effective brand identity can help to build customer loyalty and trust in a brand, since it allows customers to make a connection between a product and the company.
Brands we have worked with
